Site audit, encompassing the 3 main pillars of SEO.
Technical audit – ensuring engines can access your site correctly; demonstrates TRUST.
On-page Content review – reviewing site content and structure; demonstrates RELEVANCY.
Off-site Signals analysis – analyze the number and quality of signals, pointing to your site from other sites; demonstrates AUTHORITY.
These findings are then combined into a holistic strategy, with clear & realistic KPIs, based on your business objectives.