Raising The Steaks,
For A Hong Kong Launch.
We launched the Beefsteak Club Wine portfolio in Hong Kong. We dove deep into wine industry and market data, honing the market entry strategy for a brand big in the UK but new to Asia.
We led creative strategy and design work for the launch of all social media channels and built a local website. A compelling content series on local wine and food pairings drove significant engagement and reach with wine and foodies in Hong Kong.