Guiding The Future of Asia.
We lead the strategy for, procure, and negotiate McKinsey’s content activations in Asia Pacific for their “Future of Asia” campaign. We produced detailed analysis of C Suite media and digital behaviours, identifying opportunities to improve the way that they connect with business leaders in the region. We created a partnership with Bloomberg, developing a content hub, and disseminating articles throughout their ecosystem with innovative new formats. We have also led training sessions on media and social strategy for their internal teams.