Scaling Video Engagement.
We partnered with Nizoral in South Korea and Thailand, to power their brand video strategy. We took their existing videos, ran pre-tests to identify areas for improvement, and then adapted the videos with dynamic video frames to enhance them. We then managed the implementation of scaled programmatic video campaigns across both countries, using data partners to identify high value audiences. The campaigns were highly successful. The media buy delivered low cost per views, and the creative work drove positive brand impact. We also handled Naver Search across South Korea.