Takeaway, But Better.
We worked with Muuse to help guide brand, creative and media strategy to help them grow in Asia. Muuse are an up-and-coming re-usable cup business where you can pick up and drop off coffee cups and takeaway containers across the city. We conducted customer research, building detailed profiles and insights to help guide their strategy. We then focused their brand positioning, oversaw the development of a new creative campaign, and managed the media implementation.