Launching Luxury Property.
We have worked with Far East on the launch of two luxury condos in Singapore, Ambersand and The Cairnhill. We produced detailed analysis into high-net-worth consumer in Asia. We then developed a clear audience data and messaging strategy, personalizing the needs of the consumer to the attributes of the luxury condos. This campaign enabled us to develop some exciting rich media mobile executions, bringing to life the luxurious interiors of the buildings within ad units.